2021 · Student work

Design Enterprise Pt.1

The first part of my dissertation module, focused on the business side of design, with two projects.

Project One: We split ourselves into teams mixed with different disciplines. Our team included: Digital Interaction Design, Interior Design, Graphic Design, and Textile Design. We were to analyse an existing company and break down its business strategies and plans. We then had to look into any improvements that could be made for the company. We chose 'Clothes Doctor', a clothing repair service and clothing maintenance provider.

Title slide reading 'Clothes Doctor Refreshed', listing the seven team members

A link to our chosen company's website: https://clothes-doctor.com/?campaignid=14238557219&adgroupid=123074167622&adid=538455796704&gclid=CjwKCAiAp8iMBhAqEiwAJb94z3w4yZBIvwQw2MOiEfG-fmH8uk1PeW_Xjipk3UnLXNLVTe_r2EiH2xoCaT8QAvD_BwE

Slide introducing Clothes Doctor: founded in 2017 in London, focused on sustainable fashion, wardrobe care and repair skills

Description of the services already provided by Clothes Doctor

A detailed look at the company.

Grid of persona and user journey worksheets for possible Clothes Doctor customers

Personas and user journeys of consumers who may be likely to use Clothes Doctor and their services.

Interview findings with a student persona and journey: tutorials felt too advanced and costly, so the focus became students

A detailed look at some personas and user journeys, and their pros and cons about clothes doctor.

Sticky-note brainstorm of issues and ideas, grouped as core issue, silly, extreme, mix and match, and future

A brainstorm of issues, themes, suggestions, and similar competitors.

Business model canvas for Clothes Doctor's current business

Our take on their current business model canvas.

Design brief worksheet targeting beginners on a budget, proposing group tutorials and clearer pricing

Our design brief to improve their services.

Illustrated storyboard of the clothes exchange: photograph clothes, get a valuation, send them off, receive a box of repaired clothes

This was a storyboard I did introducing our first idea for clothes doctor; where you exchanged clothes based on their value with the company to reduce the amount of new clothes being purchased and therefore fighting against fast fashion.

Business model canvas for the clothes exchange idea, with a list of pros and cons

Pros and Cons of Idea 1

Hand-drawn storyboard of a student and an older woman each finding a 'pay what you can' sewing class

Storyboard introducing Idea 2: someone who's hobby is something like sewing would lead classes on it to earn a bit of extra cash and help others.

Business model canvas for idea 2, with pros and cons

Pros and cons of idea 2.

Illustrated storyboard of Julie fixing a hole in her jumper by joining an online group sewing class

Storyboard on idea 3: Group tutorials so each tutorial isn't as expensive as a one-on-one.

Business model canvas for group tutorials, with pros and cons

Pros and Con's of idea 3.

Slide proposing group tutorials as public Zoom classes, private Zoom parties and in-person parties

Exploring group tutorials in more detail.