Rachel Reid
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2019 · Student work

The Nature of Disconnect

A first-year brief with one constraint: a camera had to feature somewhere in the design.

Whimsical Directions concept poster: a phone showing a toadstool sign in Tentsmuir Forest, with text explaining the fairy trail for young childrenExhibition table with a tablet playing the fairy animation, in front of the brand board and storyboardFull exhibition stand for Whimsical Directions, with display boards, sketchbook, tablet and a painted toadstool house signStoryboard of a family finding a toadstool sign, scanning it with a phone, and meeting Aine the forest fairy

Concept Storyboard

Whimsical Directions logo: an illustrated toadstool house with a pink arrow, over a misty fairy-tale forest path

Logo Design Concept

Visual language board with mood photos, Century Gothic type samples, colour palettes and app screen designs

Visual Langauge Board

Six illustrated faces of Aine the fairy showing different mouth shapes for lip-syncingSix more mouth shapes for animating Aine the fairy's speechFull illustration of Aine the fairy beside a key of her 15 facial expressions and mouth movements

This was the final experience prototype for my final first-year project

Cartoon illustration of a girl in a green jumper, a character drawing for the projectBlack and white line drawings of possible users: a businesswoman, a businessman, a family and a schoolgirlIllustration of a mother pushing a pram with a young child walking beside her, seen from behindRejected logo ideas using trees, leaves and lettering

Unsuccessful Logo Designs

Mood board image: aerial view of a road through an autumn forestMood board image: a black butterfly among purple wildflowersMood board image: a woodland path laid with brightly painted planksMood board image: a lush garden of tropical plants around a small waterfallMood board image: an open book beside a glowing moon lamp and fairy lightsMood board image: a small green fairy door at the base of a treeMood board image: a slate sign reading 'Welcome to the Fairy Woods' with a painted toadstoolMood board image: a hand holding up a feather against sunlit treesMood board image: bright green woodland with white wildflowersMood board image: a moss-covered tree stump decorated as a fairy houseMood board image: round-doored hobbit houses built into a grassy hillsideMood board image: a red fly agaric toadstool on the forest floorMood board image: small purple wildflowers on a dim forest floorMood board image: a hand pointing down into a rocky gorge with a river belowMood board image: a tree stump fairy home with handmade signsMood board image: looking straight up into a green tree canopy